Problem: Marfood USA, a private label beef jerky manufacturer, desired to create a consumer contest which could be marketed to its private label customers as a value added element of its marketing program. The Marfood marketing department, having no experience in online contests, turned to its Creative Services Department to propose a logic for the contest.
Solution: Understanding the basic objectives of the promotion, I developed the logic for the contest and drew it in a Macintosh charting software. The logic spans the process from selling the contest to the private label retailer, to delivery of the prize to the consumer. I also solicited programmer quotes for the PHP and MySQL coding that would be required.
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